Moment Air

The first Anamorphic lens for the DJI Mavic along with a full filter set.

Company

Moment Inc

Moment Inc

Type

Product Management, Enablement, Product Development, Go-To-Market

Product Management, Enablement, Product Development, Go-To-Market

Year

2019

2019

Initially it was a joke “You guys don’t think you could put a lens on a Mavic, could you?”. Then we made it a reality without support from DJI. Testing-heavy development, a Kickstarter campaign, pushing supplier relationships to their max, and supporting it while in customers hands. Timing wasn’t great as COVID would soon hit and the “travel-feels” drone boom was slowly quieting. But we learned enormously throughout the process.